We invest in breakthrough brands with a Black founder that serve the majority.
The BrainTrust Fund exists so that as the massive, growing multi-trillion-dollar beauty and wellness marketplace grows, Black founders, Black funders and allies may participate in the upside from creating and selling what shoppers want.*
~ Kendra Bracken-Ferguson and Lisa Stone, General Partners

To be considered for venture investment, companies must have at least one Black-identifying founder who is a member of BrainTrust Founders Studio, seeks coaching and advice from investors, and has repeatable revenues of $1+ million or more.

*VC-funded Black beauty ventures have a superior track record of success compared with non-Black counterparts, yet fewer than 1% of venture capital investors are Black women and fewer than 1% of Black women founders are funded by the venture capital community.

McKinsey & Company, VC Human Capital Survey, powered by Deloitte, Venture Forward, and the National Venture Capital Association (NVCA)